My name is Peter Hejnfelt and I was raised in a family of opticians.
I spent my younger years working in my parents’ optician’s shop in Odense, Denmark, after which I trained as an optometrist in Copenhagen. Apart from a few years in the military, I have been an optician for all of my professional life.
When I was offered the position of manager for Heiko by Heiko in Spain back in 2005, I jumped at the chance. Subsequently, this has been a decision that I have never regretted.
Today, Heiko by Heiko in Torre del Mar is my own shop, which means that I have the freedom to develop the business in my own way. In addition, I also have the advantage of close collaboration with my family’s eyewear enterprise.